Motive: A Project WorldWide Agency
Sonia Ratto is an accomplished Associate Strategy Director at Motive: A Project WorldWide Agency since January 2021, specializing in Shopper Marketing and driving revenue growth for clients. Previously, Sonia served as a Senior Strategic Planner at The Integer Group from September 2010 to January 2019, where expertise in shopper marketing was applied to lead strategies for Johnson & Johnson Vision and acquire global business across multiple regions. Additionally, as the Insight & Strategy Director at Integer Paris, Sonia established the Insight & Strategy Department, contributing to significant business growth through new client acquisitions. Earlier experience includes a Senior Strategic Planner role at Carré Noir/Publicis, where Sonia developed strategies in brand identity and packaging for key clients. Sonia holds an M.B.A. in Marketing from emlyon business school and advanced degrees in Public Law and Political Science from Université Jean Moulin and Sciences Po Lyon, respectively.
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Motive: A Project WorldWide Agency
Thin kmotive is an agency and creative studio focused on the development of integrated ideas. It develops and executes ideas that create relationships through deep levels of engagement between brands and their consumers.The agency’s team is comprised of strategists, writers, artists, art directors, techies, filmographers, market analysts,media gurus, entrepreneurs, pop culture critics, and inventors. It handles experiential, digital, promotional, and social marketing assignments for Mountain Dew, Boingo, Matador Jerky and Sticks, Native Eyewear, The Cartoon Network, SoBe, Van’s Natural Foods, and other leading consumer brands.Thin kmotive was founded in 2011 and is based in Denver, Colorado.