THINK450
Keisha Wright has a diverse work experience in marketing and business development. From 2020 to the present, they served as the SVP Partnerships & Purpose at THINK450, where they played a key role in developing partnerships and driving the company's purpose. Prior to that, from 2019 to 2020, Keisha worked as a Marketing Strategy Consultant, leveraging consumer and industry insights to develop marketing strategies and connect brands with consumers. Keisha also worked at Genius in 2019 as the VP of Integrated Marketing, where they developed brand partnerships and created a quarterly brand insights report. Keisha also has teaching experience as an Adjunct Professor at LIM College, where they taught marketing courses for the university's Fashion Marketing program. Keisha has held leadership positions at Vox Media, Inc., Time Inc., InStyle, Brooklyn Nets | Barclays Center, Macy's, and the National Basketball Association, where they contributed to marketing, sales, and branded content initiatives. Keisha has demonstrated expertise in marketing strategy development, client relations, team leadership, and driving revenue through innovative sponsorship solutions.
Keisha Wright holds a Bachelor of Arts degree in Psychology from Stanford University. Keisha also obtained a Master of Arts degree in Education from Pepperdine University.
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THINK450
THINK450 is the innovation and partnership engine of the NBPA, dedicated to uncovering shared interests between the 450 players and leading brands to build more engaging partnerships. Together with its partners, THINK450 creates innovative ideas that engage fans, stir them to action, and earn brands the right to participate in cultural conversations.