Kaye Lau

Kaye Lau is an experienced professional in community management and marketing, having most recently served as Community Lead for TikTok E-Commerce, where contributions included establishing the UK Creator Team and achieving significant growth in conversion rates and quarterly GMV. Previously, Kaye held the role of Global Campaign Lead for TikTok LIVE, orchestrating a groundbreaking campaign across 54 markets featuring major celebrities and influencers, and successfully organizing the platform’s first live global concert. In earlier roles, notable achievements included developing a creator system for Hong Kong and Macau that led to substantial increases in engagement metrics. Kaye began a career at DM Events and Marketing Limited, where collaboration with numerous celebrities enhanced brand visibility, followed by a position at Passfeed enabling significant growth in the client base. Kaye Lau holds a Bachelor's degree in Chinese and Bilingual Studies with a focus on Corporate Communication from The Hong Kong Polytechnic University and has completed an exchange program in Journalism at Fudan University.