Kristian Siewert

Brand Partnership Manager - Automotive at TikTok

Kristian Siewert is an experienced marketing professional currently serving as a Brand Partnership Manager - Automotive at TikTok since 2024, where responsibilities include fostering sustainable partnerships within the Volkswagen Group across Europe and Germany. Prior to TikTok, Kristian held various roles at Google, including Agency Partner and Industry Manager, focusing on developing business partnerships and driving digital transformation in the automotive sector. As the founder of dkadw GmbH, Kristian led a specialized agency providing interim top management support. Previous experience includes serving as a Marketing Consultant at Volkswagen AG, where expertise in brand building and global business development was honed, and as a Creative Marketing Consultant at KS Consulting, ensuring effective communication strategies. Earlier career highlights include account management roles at SPRINGER & JACOBY GmbH and Grabarz & Partner, establishing a robust foundation in executing and overseeing marketing campaigns. Kristian holds a Bachelor of Arts in Marketing & Management from Steinbeis-Hochschule and completed a leadership program at KAOSPILOT.

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TikTok

361 followers

TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok, a subsidiary of Bytedance, first launched in China in September 2016 and outside of China in May 2017. In August 2018, musical.ly merged with TikTok, unifying the two platforms.


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