TikTok
Luke Anderson is a seasoned professional in creator management and marketing, currently serving as Creator Manager for Celebrity & Top Creator at TikTok since July 2023, where responsibilities include onboarding high-profile accounts and launching custom video content. Previously, Luke worked as Manager of Marketing at BIGO, managing influencer and celebrity partnerships, and held roles such as Supervisor of Gaming & Esports at OMD USA, where strategic content partnerships were developed for major clients like PepsiCo and McDonald's. Luke's experience further includes a Planner position at RPA, focusing on branded content for top music and gaming collaborations, and an Assistant role at Palisades MediaGroup in media strategy. Luke began the career as a Student Brand Manager for Red Bull and holds a Bachelor's degree in Advertising & Public Relations from DePaul University.
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TikTok
361 followers
TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok, a subsidiary of Bytedance, first launched in China in September 2016 and outside of China in May 2017. In August 2018, musical.ly merged with TikTok, unifying the two platforms.