Monica Felix

Monica (Arcaro) Felix is a seasoned advertising professional with extensive experience in campaign management and operations, currently serving as a Senior Ad Operations Specialist at TikTok since May 2021, where responsibilities include managing over $45 million in annual campaigns across various verticals. Prior to this role, Monica worked as a Senior Campaign Manager at Ziff Media Group, handling significant budgets and campaigns for consumer tech and B2B clients. Other notable positions include Associate Media Planner at Essence, Campaign Manager at The Wall Street Journal, and various account management roles at Jacobs Agency and Rhea + Kaiser. Monica holds a degree from the University of Dayton, where foundational marketing skills were developed.