Barbara Alfaro

Barbara Alfaro is an experienced trade marketing professional currently serving as the Trade Marketing Manager, National at Tilray (Aphria) Inc. since January 2020. Barbara excels in national trade planning and procurement for the recreational channel in Canada, collaborating with Crown Corporations and Key Accounts on promotional programs, managing vendor relationships, and overseeing trade marketing contracts. Previously, Barbara held roles as Field Marketing Manager at Beam Suntory, Trade Marketing Manager at Mark Anthony Group, and Portfolio Brand Manager for European Wines at Charton Hobbs, among others, demonstrating a strong ability to manage substantial marketing budgets and execute multi-channel campaigns. Barbara's educational background includes a BA in Geographic Analysis with a minor in Marketing from Ryerson University, supplemented by studies at New York University and the Wine & Spirit Education Trust.