Gabriel Figueiredo de Souza

Gabriel Figueiredo de Souza currently serves as a Growth and CRM Analyst at Neon, starting in March 2024, where responsibilities include structuring the measurement process for CRM campaigns to enhance data visibility and governance in automated flows. Prior experience includes a role as Growth CRM at Banco ABC Brasil from June 2023 to March 2024, focusing on behavioral analysis and customer segmentation for multichannel journeys aimed at retention, reactivation, and acquisition, alongside generating commercial insights through structured data analysis. Gabriel's earlier position as an IT Assistant at Sweda Automação Comercial from January 2022 to May 2023 involved supporting the production process and addressing software and hardware issues. Gabriel's educational background includes a Bachelor's degree in Science and Technology from Universidade Federal do ABC, expected to be completed in September 2025.