Roopika Nigam

Manager Digital - Digital Business at Tips Industries Limited

Roopika Nigam currently serves as the Manager of Digital Business at Tips Industries Limited since May 2022, focusing on digital business initiatives related to streaming platforms and short-format apps. Prior to this role, Roopika worked at One Digital Entertainment from December 2019 to April 2022 as the Manager of Pre-Sales, where responsibilities included managing official communications, developing brand solutions, and overseeing merchandising for creators. Earlier experience includes a Management Trainee position at Amrut Distilleries Private Limited and roles as a Social Media Executive at Integrated 360365 Private Limited and Senior Social Media Executive at Gozoop Online Pvt Ltd. Roopika holds an Advanced Certificate in Media and Entertainment Management from MICA, an MBA in Marketing from Amity University, and a Bachelor of Mass Media in Advertising from Bhavans College.

Location

Mumbai, India

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Tips Industries Limited

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Tips Films & Tips Music The Taurani brothers, Kumar & Ramesh had a vision. A vision of bringing quality music and films into every Indian home. Today they have come a long way, being completely instrumental in guiding the fortunes of Tips Industries Limited since its incorporation. Since the early 90's they have attained a deep and thorough understanding of all aspects of filmmaking, having produced over 35 Hindi (Bollywood) blockbusters. Tips believes in concentrating on strong stories and scripts, coupled with great music, technical finesse, superb casting, excellent locations and innovative and heavy promotions. Be it suspense or action, drama or romance, all Tips Films add up to a total entertainment experience for the entire family. What started as a humble beginning in the 80’s has now emerged as a leading international film and music company. TIPS's key focus point after the production of their films are the promotional strategies and marketing. This is the phase in which TIPS are unmatched in the Indian film industry, with no compromise of exposure on all mediums and platforms - across the globe. From the internet, television & radio advertisement spots, marketing tie ups, billboards, print media to merchandising. When aiming to reach their films to Indians and Bollywood fans across every Continent, Country, City and Town, TIPS really are speaking to an audience of over a billion people.


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Headquarters

Mumbai, India

Employees

11-50

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