Michele Cruz

Michele Cruz is a seasoned professional with extensive experience in communication strategy and customer success. Currently serving as a Senior Communication Strategist at Tivian since November 2021, Michele previously held similar leadership roles at GuideSpark, where responsibilities included managing enterprise accounts and delivering customized video content. Earlier career highlights include coordinating a significant marketing program at Pandora and leading client strategy at IGN Entertainment. Michele's foundational experience in advertising began at San Jose Mercury News and Publicis & Hal Riney, where strong analytical and media planning skills were developed. Michele holds a Bachelor of Science in Advertising from San Jose State University, complemented by a minor in Spanish.