Yuri Borodin

Yuri Borodin is an experienced executive in the gaming industry with a strong background in production and publishing. Currently serving as Executive Producer at Toadman Interactive, Yuri oversees the development and LiveOps of the Sci-Fi MMO shooter Planetside 2, managing a team of 22 professionals, and also acts as Co-Development Producer for an unannounced MMOFPS title. Previous roles include Executive Director of SberPlay Gaming at Sberbank, where Yuri directed gaming content across smart devices and launched a cloud gaming service, and Publishing Director at Enplex Games for the PC Survival MMO Population Zero. Additional leadership experience includes CEO of Game Show Entertainment and various key positions at IGG and Mail.Ru Group, where accomplishments included publishing multiple high-profile MMO games and leading production teams. Yuri holds a Master’s Degree in IT from Astrakhan State University, complemented by further education in London.