Laurens van Den Broek

Laurens van den Broek is a seasoned professional with extensive experience in behavioral and consumer research, currently serving as Research Services Manager at Tobii since February 2018. Previously, Laurens held the position of Research Lead at Tobii Pro UK, specializing in Market Research and Human Factors/UX Research. Prior roles include Research Lead at Acuity Intelligence Ltd., where Laurens managed global eye tracking and biometrics projects, and Research Manager at MetrixLab, focusing on Product Innovation and Brand Engagement studies. Early career experience includes various roles at Tobii Technology AB, where Laurens contributed to eye tracking study management and client training. Laurens holds a BSc in Human Technology from The Hague University of Applied Sciences.