Zoey Johnston

TomboyX is disrupting the $13B apparel industry, starting at the foundation - underwear. With a keen focus on fit and quality, they are for every body. Their brand promise is to help you feel comfortable in your own skin and to be unapologetically you - all day, every day. You might’ve heard this story before. Sort of. TomboyX was founded the way many brands are, trying to fill a need that had gone unfilled for far too long. We asked ourselves, “How hard can it be to make good underwear?” And by that we meant underwear that fit regular bodies and fit how we saw ourselves. And underwear that any body could feel comfortable in, regardless of where they fell on the size or gender spectrum. In trying to fill a need, we unwittingly unleashed an outpouring of emotion. The comments and conversations, e-mails and letters that we’ve read from our customers told us long ago that we were onto something bigger. At the heart of it all, we’re still us, the same founders since the beginning, with the most supportive and thought-provoking customers we could’ve ever hoped for. You helped us to create what TomboyX is today. So look for new products, take a spin through some of our video pieces, maybe read a snippet here and there on the site. And, as always, tell us what you really think (we know you will!)