TomTom
Lars Wierda is an experienced professional with a diverse background in product marketing, marketing management, and account management, particularly at TomTom, where roles included Product Marketing Manager and Marketing Manager for the Benelux region within the Consumer Business Unit. Additional experience includes serving as an Account Manager and Customer Service Representative at TomTom, along with freelance work as an Interior Designer and prior experience as a Copywriter. Lars Wierda began a career in architecture with a traineeship at Hans Philips Architect BNA. Educational credentials include a Bachelor's degree in Building Technology from Hogeschool van Amsterdam and a NIMA B in Consumer Marketing from SRM, completed in April 2023.
TomTom
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TomTom NV is a supplier of navigation systems, fleet management solutions and other related products that is based in the Netherlands. It operates through four segments: Consumer, Automotive, Licensing and Telematics. The Customer segment focuses on the development and production of navigation systems. The Automotive segment provides components, such as maps, traffic and software to car manufacturers. Its Licensing business provides map, traffic and navigation content and services. The Telematics segment is active within the field of fleet management and vehicle telematics. The Company operates in approximately 40 countries, and through numerous subsidiaries, including Finder SA, a Poland-based fleet management services provider, and Autonomos GmbH, a Germany-based developer of software and services for autonomous driving.