Too Lost
Mark VanAtta, CPA, CFE, currently serves as Head of Finance at Too Lost since May 2025. Previously, Mark held the position of Vice President of Finance at Tree House Brewing Company from January 2023 to May 2025, where responsibilities included overseeing finance, accounting, and technology while reporting directly to the CEO/Co-Founder and contributing to strategic initiatives across multiple locations. Mark also served as Director of Finance at Postcard Cabins from February 2017 to January 2023, leading the development of financial models and managing the accounting and finance team. Earlier experience includes roles as Finance Manager during the company's seed-funding stage and Financial Analyst in FP&A at Warner Music Group. Mark began their career as a Senior Audit Associate at Crowe after earning a Master of Science from Syracuse University and a Bachelor of Science from SUNY Geneseo.
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Too Lost
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Too Lost is a music and technology company, providing SaaS solutions for independent music creators. Our distribution and publishing services deliver, monetize and protect songs across the globe for 100,000+ independent artists and labels. Too Lost is a proud member of The American Association of Independent Music (A2IM) and MERLIN. We areheadquartered in New York City - with offices in Los Angeles, Barcelona and Reykjavík.