RPSG (FMCG) - Guiltfree Industries Limited
Prince Kumar is an accomplished professional in digital sales and growth management within the FMCG sector, currently serving as AVP of Digital Sales at RPSG's Guiltfree Industries Limited, focusing on digital transformation for brands such as Too Yumm and Naturali. Prior experience includes leading growth and performance marketing at Powerhouse91, achieving a remarkable 400% brand scale to 100+ Cr Annual GMV within two years, and managing the e-commerce and D2C business at HealthKart, overseeing a P&L of 250 Cr+ and a significant digital marketing budget. Prince Kumar's earlier roles at HealthKart included Senior and Category Manager, where strategic initiatives led to profitable growth and successful brand expansions. An alumnus of the Indian Institute of Technology, Delhi, with a Bachelor of Technology in Production and Industrial Engineering, Prince Kumar combines technical expertise with a strong track record in digital marketing and e-commerce operations.
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RPSG (FMCG) - Guiltfree Industries Limited
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RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand “Too Yumm!” In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. With the latest launch of ‘Naturali’—a sector debutant brand in the personal care space RPSG FMCG has forayed into the ₹34,000 crore hair and skin category of the larger ₹70,000 crore organized personal care segment in India—which is currently growing at an annual rate of about 10%. The division in the past has also made entries into Traditional snacks (Evita) and Ayurveda (Dr. Vaidya’s). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions. Guiltfree Industries Ltd (GIL) is part of the FMCG foray of RP-Sanjiv Goenka Group which will be involved in sale of Indian and western packaged snacks, personal care & staples to be sold through retail chains, neighbourhood stores, institutional sales, exports and online platforms. The products sold will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking. It launched the first two products under the brand ‘Too Yumm!!’ in April 2017, and since then has launched additional products. The sales ramp up so far has been in line/ slightly ahead of expectations within a short span. In future, the plan is to continue to launch more products, and introduce additional brands/ categories under the GIL umbrella. Chairman of RP-Sanjiv Goenka Group Mr. Sanjiv Goenka’s vision is to take the FMCG business to 10000 Cr over the next few years.