Lori Robinson

Lori Robinson is an experienced professional in digital marketing and personalization strategies, currently serving as the Personalization Effectiveness Lead (Contract) at TorchLight Hire since March 2024. Previously, Lori spent 16 years at SiriusXM, where roles included Director of Digital Experience Personalization & Data Enablement, and Director of Digital Marketing and Operations, achieving significant improvements in visitor engagement and conversion rates. Lori's expertise extends to media management and marketing communications, with prior positions at Sprint Nextel Inc., Nextel Communications, Vacation.com, and E. James White Communications. Lori holds a Bachelor of Science in Management Information Systems from the UVA McIntire School of Commerce and completed additional studies at the McIntire Business Institute at the University of Virginia.