Barbara Anie

Senior Manager, Key Accounts & Partnership Strategy at Torstar Corp

Barbara Anie is an experienced marketing and sales professional specializing in digital media and key account management. Currently serving as Senior Manager of Key Accounts & Partnership Strategy at Torstar Corporation since October 2021, Barbara previously held the position of Solutions Strategist Lead at STAR MEDIA GROUP, where a focus on audience-based opportunities and data-driven approaches was key to exceeding campaign benchmarks. With a robust background in digital account management from roles at Bell Media and CBC Television, Barbara has successfully developed multi-platform campaigns and innovative marketing strategies that enhanced brand positioning and client satisfaction. Educational qualifications include a Certificate in Digital Marketing Strategy from the Canadian Marketing Association, as well as a Bachelor of Commerce degree in Hospitality and Tourism Marketing from Ryerson University.

Location

Toronto, Canada

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Torstar Corp

Torstar Corporation is a Canada-based media company with a long history in daily and community newspapers, book publishing and digital businesses. The company publishes more than 110 newspapers and operates a number of digital businesses in Canada through its main operating segments, the Star Media Group and Metroland Media Group. Star Media Group, led by its flagship newspaper, the Toronto Star, also includes thestar.com, one of the newspaper websites in Canada, as well as Torstar's interest in the Metro chain of free daily newspapers in seven Canadian cities and the Chinese-language newspaper Sing Tao Daily. Metroland Media Group publishes more than 100 community newspapers in print and online, as well as two daily newspapers. Metroland also has online properties, directories, specialty publications and operates several consumer shows.


Headquarters

Toronto, Canada

Employees

1,001-5,000

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