toss the coin
Balakumar V, known as BK, is an experienced creative operations leader with a strong background in brand management and design across various industries. Currently serving as Director of Creative Operations at Toss the Coin since November 2023, BK previously held the role of Art Director at RR Donnelley, where leadership was provided to the Enhanced Creative Communication design studio for Fortune 500 clients. With a notable tenure as Creative Head and Brand Strategist at Acqueon and Servion Global Solutions, BK successfully managed comprehensive creative deliverables, providing significant cost savings and brand compliance improvements. BK's earlier roles include managerial positions at UAE Exchange Centre and CSS Corp, where expertise in branding, graphic support, and team leadership was demonstrated. BK holds a Bachelor’s degree in Visual Communication from Annamalai University and a Diploma in Advanced Multimedia Specialization from Arena Multimedia.
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toss the coin
toss the coin is an independent marketing company. We are a start-up and hence we appear nimble, unconventional and non-traditional like any other successful start-ups. Our Principle is simple: be independent, be smart, be agile, be time conscious, be responsive and be customer centric. That is the reason why we focus on offering our customers more than just a flashy website or some quirky brand promotion campaign. We have a deep understanding of technology. Our job is to help our customers respond to their customers' needs as quickly as possible in the most innovative and creative way by leveraging new technologies. Yes, we help our customers build and grow the "word of mouth" community for their products and services. We don’t do blue-sky; we do outcomes.