Total Media
Ben Rooke is an experienced marketing professional currently serving as Senior Performance Lead at Total Media since May 2021, having previously held the position of Biddable Performance Director. Prior experience includes roles as Paid Social Strategist at Rakuten Advertising from January 2020 to April 2021, and Digital Account Manager at The Kite Factory from May 2018 to January 2020. Ben's career began as an Account Manager at Ve Global and as a Digital Account Executive at Crave & Lamb. Initial exposure to the industry started as a Summer Intern at GroupM. Ben Rooke holds a Bachelor of Science degree in Mathematics from the University of Leeds and completed a Mini MBA in Marketing with Mark Ritson in 2021. Early education was completed at Hendon School, culminating in GCSEs and A Levels.
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Total Media
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We are the behavioural planning agency. We produce award-winning media strategies based on the knowledge of people’s behaviour; how people think, feel and act. We uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this behavioural approach that we deliver authentic, creative and effective media solutions.