TOTEME
Justine Bui is a seasoned professional in the e-commerce sector, currently serving as the Director of Ecommerce at TOTEME. Prior experience includes key leadership roles at Acne Studios AB, where Justine held positions such as Global Commercial Director for Digital and Marketplaces, Global Head of Marketplaces, and Acting Global Head of Digital Sales. Justine also served as Global Head of E-Commerce at Thom Browne, Inc., and as Director of E-Commerce & Client Services at Fleur du Mal. Earlier in Justine's career, the role of Head of E-Commerce & Catalog for North America was undertaken at A.P.C. Justine Bui earned a Bachelor’s degree in Business Administration with a focus on Marketing from James Madison University.
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TOTEME
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Totême is a D2C fashion company that creates ready-to-wear, shoes, bags, and accessories. It started as a studio producing a label for ready-to-wear, shoes, bags, and accessories. The company currently employs a digital-first and direct-to-consumer business model which is mixed with online retailers and department stores. Totême is a style universewith a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Inspired by women’s lives and needs, the ambition is to define a dress code and wardrobe that backs their purpose.