Natalie Haines

General Manager People And Corporate Affairs at Tourism New Zealand

Natalie Haines has extensive experience in human resources and organizational development, currently serving as the General Manager of People and Corporate Affairs at Tourism New Zealand since May 2018. Previous roles include General Manager of People and Culture at the same organization, Manager of Organisational Development at Oranga Tamariki—Ministry for Children, and various positions at Contact Energy Ltd, including Head of Culture and Capability. Additional experience includes work as a Senior Recruiter at HP and an Account Manager at Xpand Group. Educational qualifications include an MBA from Henley Business School and a Bachelor of Hospitality Management from Auckland University of Technology.

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Tourism New Zealand

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Tourism New Zealand is the organisation responsible for marketing New Zealand as a holiday destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to make New Zealand one of the world's most well-respected tourism brands.


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