TracPlus
Todd O'Hara is a seasoned marketing and product leader with extensive experience in various industries. Currently serving as the Chief Marketing and Product Officer at TracPlus since October 2020, O'Hara has played a pivotal role in providing essential tracking and communication solutions for first responders and other critical operators globally. Prior to this, O'Hara founded Little Green Dog, offering New Zealand's first home-compostable dog poop bags. O'Hara also held interim leadership at AirShare Limited and held multiple marketing roles at Spidertracks, contributing significantly to business growth and brand strategy. O'Hara's background includes a media advisory role with the New Zealand Defence Force and a strong educational foundation, including an Executive Education in Strategic Marketing Management from Stanford University.
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TracPlus
TracPlus specialises in developing leading telemetry and data solutions that make wildfire fighting organisations safer and more efficient. TracPlus is the only commercial provider to deliver a whole-of-country solution for integrated aircraft tracking in the wildfire management space. We do this by tying multiple data streams and asset types into a single view of the truth for mission-critical operations and deliver situational awareness to operators, irrespective of who owns the asset, what the asset is, who provides the tracking, or what the platform or signal type is — be it IP, IoT, cellular or satellite. Our powerful, cloud-based platform enables our customers to track, manage, monitor, and message their personnel and resources, including land, maritime, and aviation assets, to keep crews safe, conserve resources, and maximise coordinated efforts. As the trusted provider of the mission-critical tracking and communications platform for first responders, government agencies, militaries, and other critical operators around the world, TracPlus has been present at virtually every major disaster response globally in the past five years.