Tract
Heidi Diemar is an accomplished legal and business professional with extensive experience in various leadership roles. Currently serving as a Board Member for L5 Be Well and Chief Business Officer at Tract, Diemar has demonstrated expertise in digital infrastructure and wellness franchise development. Additionally, Diemar holds positions as General Counsel at vR Hospitality and the van Rooyen Group, and as Vice President of the van Rooyen Family Foundation, focusing on conservation and education. Previous roles include leading legal teams at Cologix, Communications Realty Investments, and Toys"R"Us, with a foundational career in mergers and acquisitions at Paul, Weiss, Rifkind, Wharton & Garrison LLP. Diemar earned a Juris Doctor from Washington University in St. Louis and a Bachelor of Arts from New York University.
Tract
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Tract is a team of digital infrastructure experts dedicated to accelerating responsible data center growth by developing master planned data center parks with access to pre-positioned power and fiber in key markets where hyperscale and wholesale demand is going. Our approach is collaborative with cities and counties to ensure development is targeted for the optimal locations to maximize the revenue economic development benefits for the community while being good stewards of the land and minimizing impact on neighbors.