Samantha Bakal

Samantha Bakal is an accomplished Customer Success Manager with extensive experience in building and managing customer success functions across various industries. Currently serving as the Founding Customer Success Manager at Letter AI since May 2025, Samantha has established a strong customer success motion by collaborating with customers and cross-functional teams to enhance product feedback and drive adoption. Prior roles include Customer Success Manager at Shipium, where Samantha focused on optimizing supply chain and logistics operations, and Customer Success Advocate at Coherent, supporting financial services organizations in maximizing fintech solutions. Previous experience also encompasses sales enablement and data analytics in AI-driven contexts, as well as internships concentrating on international development and community health initiatives. Samantha holds a Bachelor's degree in Public Health and International and Global Studies from Elon University, complemented by various study abroad experiences in European Politics and Arabic language and literature.