Traction
Reyna Wright is an accomplished digital media and events specialist currently working at Ezee Fiber, with concurrent experience as a content strategist and consultant at Traction since December 2023. Since January 2023, Reyna has led project coordination, creative strategy, and content development efforts, notably producing viral video content for a variety of brands while utilizing LinkedIn to enhance client engagement and secure sponsorships. Previous roles include project/production coordinator at Twitter, where vital project management skills were honed, and program development assistant at Consero Group, focusing on logistics for senior corporate events. Reyna’s multifaceted background also includes significant internships in the medical field, providing valuable organizational and research skills. Reyna holds a Bachelor's degree in Public Health from the University of Maryland, earned in 2020.
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Traction
Traction is an advertising agency and innovation consultancy in San Francisco that aligns psychology and technology to create ideas that work.The agency philosophy is that "everything is interactive." Traction designs brand experiences that align human behavior with clients' business objectives. Traction was named the InteractiveAgency of the Year in 2009 by BtoB Magazine and was the runner-up for that award in 2010 and 2011.