Brian Barbara

Brian Barbara currently serves as the Chief Revenue Officer at Tractor Beverage Co., a position held since January 2025. Prior to this role, Brian held various positions at Califia Farms from November 2019 to January 2025, including Vice President-Away From Home Sales and Sr. Director of Sales. Brian's experience also includes Division Vice President roles for Corporate Accounts and Field Sales at ARYZTA from April 2016 to November 2019, as well as Director of Sales & Distribution at JUST. Earlier in the career, Brian worked at ConAgra Foods from October 2007 to August 2015, assuming roles such as Corporate Account Manager, Region Manager for ConAgra Foodservice Sales, and Key Account Manager.