Lutz Emmerich

Lutz Emmerich is an experienced business development professional with a strong track record in the digital marketing and technology sectors. Currently serving as the Country Manager for Spain at Traffective GmbH since March 2021, Lutz oversees operations for a leading programmatic advertising platform in Europe. Previously, Lutz held the role of Country Manager for Spain at Outbrain from October 2012 to March 2021, where responsibilities included launching operations in the Spanish market. Lutz also served as Country Manager for Spain at Spotify from October 2008 to September 2012, leading the service's introduction in the country. Earlier experience includes managing Spain operations for XING and working as Sales Director at TradeDoubler. Lutz holds a Diplom Betriebswirt in Business Administration from Hochschule RheinMain and studied International Business Administration at Nottingham Trent University as part of an Erasmus program.