Gaston Giraldo

Gaston Giraldo is an experienced professional with a robust background in digital marketing, eCommerce, and sales strategy. Currently serving as the Head of Amazon Sales Strategy at Trafilea Group since May 2022, Gaston has driven sales growth for Shapermint across multiple Amazon marketplaces, generating over $80 million in annual revenue. Previous roles include serving as the Digital Marketing Performance Director for Cueros Velez, where responsibilities encompassed managing data-driven media planning and sales budget, and establishing a digital acquisition strategy as a Digital Director for Ropa Flik. Gaston's career also includes significant contributions at Accenture, Citibank, and various entrepreneurial ventures, demonstrating expertise in customer segmentation, omnichannel communications, and digital project management. Gaston holds a Master's Degree from New York University in Integrated Marketing and multiple other qualifications in eCommerce and organizational coaching.