Trailborn
Brian Cooke is an accomplished sales professional with extensive experience in the hospitality industry. Currently serving as the Corporate Director of Sales at Trailborn since June 2025, Brian has held various senior roles, including Senior Director of Global Sales at YOTEL and Global Director of Corporate Sales at Freehand Hotels. Prior positions include Area Director of Corporate Sales and Group Sales Manager at GrandLife Hotels, Corporate Sales Manager at Denihan Hospitality Group, and Group Sales Manager at Starwood Hotels & Resorts. Brian began a career in hospitality at The Ritz-Carlton, where responsibilities included public relations and group sales coordination. Early career experience includes roles at Northwestern Mutual and vFinance. Brian holds a Bachelor's degree in International Business from Florida International University, obtained in 2011.
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Trailborn
Trailborn is a new hospitality brand rooted in and inspired by the great American outdoors. Built for the modern adventurer, each Trailborn hotel puts guests at the heart of the country’s most extraordinary outdoor destinations – from national parks to wine country, and snow-capped mountains to sun-soaked beaches – to create a unique experience for outdoors enthusiasts. The brand’s debut location launched at the entrance to Rocky Mountain National Park– with hotels to follow in Mendocino, California; the Grand Canyon; Highlands, North Carolina; and Wrightsville Beach, North Carolina. To learn more about Trailborn and book your stay, visit staytrailborn.com.