Trailborn
Matthew Werner, MBA, currently serves as Chief Operating Officer and Senior Vice President of Asset Management at Trailborn since April 2023. Prior to this role, Matthew held various positions at Hotel Asset Value Enhancement (hotelAVE) from September 2021 to April 2023, including Assistant Vice President, Senior Director, and Director of Advisory and Asset Management, contributing to the oversight of over 1,000 hotel assets. Earlier experience includes serving as VP of Real Estate and Senior Asset Manager at Shemel Acquisitions from May 2016 to November 2021, and as General Manager at Hotel 32 32 from June 2010 to May 2016. Matthew holds an MBA in Accounting and Finance from the Zicklin School of Business, earned between 2016 and 2018, and a Bachelor's Degree from the University of Michigan, completed in 2009.
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Trailborn
Trailborn is a new hospitality brand rooted in and inspired by the great American outdoors. Built for the modern adventurer, each Trailborn hotel puts guests at the heart of the country’s most extraordinary outdoor destinations – from national parks to wine country, and snow-capped mountains to sun-soaked beaches – to create a unique experience for outdoors enthusiasts. The brand’s debut location launched at the entrance to Rocky Mountain National Park– with hotels to follow in Mendocino, California; the Grand Canyon; Highlands, North Carolina; and Wrightsville Beach, North Carolina. To learn more about Trailborn and book your stay, visit staytrailborn.com.