Train Effective
Sadra Keshavarz has a diverse work experience that spans multiple industries. In 2023, Sadra worked as an IT Operations Analyst at TD. Prior to that, in the same year, Sadra was employed as a Content Creator at Train Effective, where they developed and produced various forms of content related to football. In 2022, Sadra served as a Student Athlete at Darby FC, dedicating time to training, competitions, and team development. During the same year, Sadra also worked as an IT Support Technician at Hydro Ottawa, providing technical assistance to staff and customers. In 2022, Sadra held a role as a Customer Service Representative at Costco Wholesale, where they gained in-depth product knowledge and contributed to improving sales and marketing processes. Starting in 2021 and ending in 2022, Sadra worked as an Office Personal Assistant at Sobeys.
Sadra Keshavarz pursued a Bachelor of Information Technology degree with a specialization in Networking and Information Technology Security at Ontario Tech University from 2021 to 2025.
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Train Effective
Train Effective is a digital sports training platform featuring masterclasses by Manchester United legend Rio Ferdinand and Premier League experts. With over 500,000 players signed up in more than 150 countries, Train Effective is on a mission to help every athlete can reach their full potential by democratising access to elite sports coaching.Based in London, the team has built a strong brand with over 2 million followers across various social media platforms and has financial backing from investors including ex-fund managers, c-level execs at multi-billion dollar companies and professional athletes.