Trajectory
Jeff Keen is a seasoned marketing analyst with extensive experience in media analytics and fundraising operations. Currently serving as a Senior Marketing Analyst at Trajectory since June 2023, Jeff has also held the position of Senior Analyst in Media Analytics and Insights at Mindstream Media Group since April 2021. Previous roles include significant leadership positions at the University of Northern Iowa, where responsibilities encompassed annual giving and program development, and at Wartburg College, focusing on annual giving initiatives. Jeff's earlier experience includes development and marketing at Bosco System Catholic Schools and supervisory roles at RuffaloCODY, contributing to various fundraising and public relations efforts. Jeff holds a Master of Science in Business Intelligence and Data Analytics from Saint Mary's University of Minnesota and a Bachelor of Arts in Political Science and Government from the University of Iowa.
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Trajectory
Trajectory is a collection of data scientists, researchers, analysts, and strategists designed to bring the most advanced analytical methods to the most human problems in marketing. The results are data-backed, tangible strategic recommendations that set our clients on a trajectory of growth. With more than 40 staff, Trajectory offers centralized, data-led products and services including: +Marketing Analyses: Marketing Mix Modeling, Econometric Modeling, Predictive Modeling, Pricing & Promotion Optimization, Customer Lifetime Value Analysis, Demand Forecasting, Business Intelligence Dashboarding, Test Design & Measurement +Marketing Research: Brand Health Tracking, Consumer Segmentation, Consumer Journey Mapping, Creative Effectiveness +Marketing Data Consolidation & Visualization: Media, Website, CRM and Social Media Analytics