Trajectory
Joseph Hickey is an experienced marketing professional currently serving as a Senior Marketing Analyst at Trajectory since January 2021 and as a Digital Analyst at 9Rooftops Marketing since June 2020. Previously, Joseph held the position of Digital Analyst at BFG Agency from January 2014 to June 2020, where responsibilities included social media management, content creation, and analytics for various clients such as South Carolina Parks Recreation and Tourism and Church's Chicken. Joseph began their career as a Production Coordinator at BFG Communications and as a Creative Intern. A graduate of the University of South Carolina with a Bachelor of Arts in Advertising, Joseph has developed expertise in digital marketing, social media strategy, and data analytics throughout a dynamic career.
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Trajectory
Trajectory is a collection of data scientists, researchers, analysts, and strategists designed to bring the most advanced analytical methods to the most human problems in marketing. The results are data-backed, tangible strategic recommendations that set our clients on a trajectory of growth. With more than 40 staff, Trajectory offers centralized, data-led products and services including: +Marketing Analyses: Marketing Mix Modeling, Econometric Modeling, Predictive Modeling, Pricing & Promotion Optimization, Customer Lifetime Value Analysis, Demand Forecasting, Business Intelligence Dashboarding, Test Design & Measurement +Marketing Research: Brand Health Tracking, Consumer Segmentation, Consumer Journey Mapping, Creative Effectiveness +Marketing Data Consolidation & Visualization: Media, Website, CRM and Social Media Analytics