Trajectory
Josh MacCarty currently serves as VP Director of Data Science at Trajectory since January 2022 and has been with 9Rooftops Marketing since December 2015, where multiple titles have been held, including VP, Director of Data Science and Data Analytics, and Manager Data Science. Prior experience includes a role as Senior Quantitative Analytics and Model Development Analyst at PNC (March 2012 - December 2015) and Senior Market Intelligence Analyst at Philips (March 2011 - February 2012). Josh also worked as an Economist at IHS Global Insight (2010 - 2011). Academic qualifications include a Certificate in Quantitative Marketing from Carnegie Mellon University's Tepper School of Business, a Master's in Public and International Affairs from the University of Pittsburgh, and a Bachelor's in Economics from the University of Pittsburgh.
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Trajectory
Trajectory is a collection of data scientists, researchers, analysts, and strategists designed to bring the most advanced analytical methods to the most human problems in marketing. The results are data-backed, tangible strategic recommendations that set our clients on a trajectory of growth. With more than 40 staff, Trajectory offers centralized, data-led products and services including: +Marketing Analyses: Marketing Mix Modeling, Econometric Modeling, Predictive Modeling, Pricing & Promotion Optimization, Customer Lifetime Value Analysis, Demand Forecasting, Business Intelligence Dashboarding, Test Design & Measurement +Marketing Research: Brand Health Tracking, Consumer Segmentation, Consumer Journey Mapping, Creative Effectiveness +Marketing Data Consolidation & Visualization: Media, Website, CRM and Social Media Analytics