Trajectory
Kelly Byrne is an experienced Senior Brand Strategist currently working at Trajectory and 9Rooftops since 2023 and 2022, respectively, with a diverse portfolio of clients including QDOBA and USAA. Previously, Kelly served as a Senior Strategist at Critical Mass from 2017 to 2022, managing brand strategy for clients such as Phonak and DePaul University. Other roles include Strategist and Associate Social Media Strategist, where Kelly contributed to social campaigns for major brands. Kelly holds a Bachelor of Arts in Public Relations and Advertising from DePaul University and participated in a semester study abroad program in Marketing at Corvinus University of Budapest.
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Trajectory
Trajectory is a collection of data scientists, researchers, analysts, and strategists designed to bring the most advanced analytical methods to the most human problems in marketing. The results are data-backed, tangible strategic recommendations that set our clients on a trajectory of growth. With more than 40 staff, Trajectory offers centralized, data-led products and services including: +Marketing Analyses: Marketing Mix Modeling, Econometric Modeling, Predictive Modeling, Pricing & Promotion Optimization, Customer Lifetime Value Analysis, Demand Forecasting, Business Intelligence Dashboarding, Test Design & Measurement +Marketing Research: Brand Health Tracking, Consumer Segmentation, Consumer Journey Mapping, Creative Effectiveness +Marketing Data Consolidation & Visualization: Media, Website, CRM and Social Media Analytics