Trajectory
Rachel Zeide is a seasoned marketing and analytics professional currently serving as a Senior Marketing Analyst at Trajectory since August 2023. With a robust background in media analytics and insights, Rachel has held the role of Senior Analyst at Mindstream Media Group since July 2022 and previously worked as a Senior Analyst in Business Science at MediaCom from April 2021 to July 2022. Earlier experience includes roles at JPMorgan Chase & Co. as both a Leveraged Finance/Corporate Client Banking Analyst and a Summer Analyst, as well as an Healthcare Sector Analyst position at Georgetown Collegiate Investors, LLC. Rachel's early career involved editorial positions at The Georgetown Voice and an internship at XO Group Inc. in Investor Relations. Academically, Rachel holds a Bachelor of Business Administration in Finance and Economics from Georgetown University and has also studied at University College Dublin. Rachel graduated from Stuyvesant High School in 2016.
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Trajectory
Trajectory is a collection of data scientists, researchers, analysts, and strategists designed to bring the most advanced analytical methods to the most human problems in marketing. The results are data-backed, tangible strategic recommendations that set our clients on a trajectory of growth. With more than 40 staff, Trajectory offers centralized, data-led products and services including: +Marketing Analyses: Marketing Mix Modeling, Econometric Modeling, Predictive Modeling, Pricing & Promotion Optimization, Customer Lifetime Value Analysis, Demand Forecasting, Business Intelligence Dashboarding, Test Design & Measurement +Marketing Research: Brand Health Tracking, Consumer Segmentation, Consumer Journey Mapping, Creative Effectiveness +Marketing Data Consolidation & Visualization: Media, Website, CRM and Social Media Analytics