Transform Group
Lesley C., an Executive Vice President at Transform Group, has a wealth of experience in global marketing and communications. Prior to their current role, Lesley served as the Director of Business Development at Equilibrium and held various leadership positions at Insolar, Xinshi Advertising, ICUnet Intercultural Consulting, METRO Cash & Carry, GIZ, and more. Lesley has a strong background in international relations and holds degrees from Georgetown University, Bryn Mawr College, and Freie Universität Berlin.
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Transform Group
Transform is the original blockchain public relations firm, launching the first token sale for Mastercoin in 2013 and powering the exposure of more than 100 prominent tokens during the ICO era, including Augur, Bancor, EOS, Ethereum, Golem Network, Gnosis, Lisk, MaidSafe, Qtum, VideoCoin and WAX. Additional success stories include campaigns for Aeternity, Atari Token, Bittrex, CoinBene, Dash, Factom, ICON Foundation, Kraken, NEM, OKEx, Polymath, Radix, ShapeShift, Telos, and Tether. Transform is the only mainstream business and consumer public relations firm with deep roots in the blockchain sector, and it has placed clients prominently on a regular basis all the leading cryptocurrency publications, including CoinDesk, Cointelegraph, and Decrypt, along with top industry podcasts and YouTube channels. In addition, Transform has generated significant media coverage by top-tier business, technology, and consumer media, including placements in AP, BBC, Bloomberg, Business Insider, CNBC, Forbes, Fox, The New York Times, Reuters, TechCrunch, USA Today, VentureBeat, Wall Street Journal, WIRED, and many others.