Transitions Optical
Grace Fewell, MSc, is an experienced marketing professional with a strong background in digital marketing and brand development. Currently serving as Marketing Manager for Transitions Optical, Grace focuses on the customer journey and trade communications. Previous roles include Associate Marketing Manager at Transitions, Digital Marketing Specialist at VidaCann, and Marketing Director positions at ACM-Advisors LLC and Fresh Start, where significant contributions included launching digital platforms and creating brand style guides. Additionally, Grace founded Betes Babe and has experience in social media growth and campaign management from working with organizations such as JDRF Northern Florida and Relay for Life at Florida State University. Grace holds a Master's degree in Integrated Marketing Communication and a Bachelor's degree in Communication and Media Studies, both from Florida State University.
Transitions Optical
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At Transitions Optical we help people live more vibrant lives by enhancing their vision and the way they perceive light. We were the first to successfully commercialise a plastic photochromic lens in 1990 and our talented people continue to make significant advances in colour science and lens materials, creating a better photochromic experience that’s available to more people. Through our partnerships with optical industry leaders, we offer adaptive solutions in the widest selection of designs and materials, covering hundreds of lens combinations. Our industry leading eyeglass brands are well known; Transitions® Signature®, Transitions® Vantage® and Transitions® XTRActive®. And we don’t stop there; we also make adaptive sunwear and motorcycle helmet shields. Transitions Optical is part of the Essilor Group.