Transparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. Our goal is to identify the unique mix of data, technology and operational processes that will empower brands to thrive in the ever changing marketing landscape.
Position Overview
We are seeking a highly driven, entrepreneurial marketing analytics and data strategist with a track record of building and delivering data, measurement, analytic, and technology solutions. Experience should include understanding current client needs, identifying solutions, organizing a strategy around customer outcomes and delivering value back to our clients. As a key contributor for Data & Analytics (D&A) within Transparent, the Senior Manager must stay on top of the bleeding edge of marketing measurement, data strategy, technology & analytics including emerging capabilities that will allow our customers to support the next generation of the marketing function. The role will work collaboratively with our Accounts team and Technology team to integrate the D&A elements into overall deliverables.
Position Qualifications
- 4-year college degree in related field: MBA a plus.
- 7+ years of data analytics experience (e.g. marketing measurement, data engineering, data visualization, data analysis, marketing technology) at media agencies, consultancies, technology providers, and/or client-side industry roles.
- Strong background and relevant experience leading, managing and implementing strategies to gain business value from data.
- Understanding and experience with configuration and implementation of marketing technologies and analytics tools.
- Understand the capabilities of Customer Data Platforms and related data-centric marketing technologies.
- Ability to take initiative and work in collaboration with internal team as well as external partners (brands, agencies and platforms)
- Track record of successfully managing people and projects across functional teams.
- Ability to quickly identify and understand broad business issues as well as the immediate urgencies that help shape the direction of strategic marketing initiatives
- Strong communication skills – must be able to clearly articulate our approach and strategic recommendations in presentations with senior leaders.
- Ability to communicate complex topics in writing and verbally with audiences of varying understanding and backgrounds.
- Must have a consultative approach to solving complex challenges to deliver on measurable business results
- Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.
- Technical familiarity or competency in data analysis and visualization tools such as SQL, Python, Tableau, Data Studio, and related tools
Position Responsibilities
- Be a primary subject matter expert on Marketing Measurement, Data Strategy, Marketing Technology & Analytics.
- Play a client-service role by partnering with clients to become a trusted advisor, manage and exceed client expectations, and present findings to clients.
- Understand client needs to guide towards client deliverables.
- Collect and document key functional requirements to achieve expected deliverables defined in project scope.
- Assess current state of client measurement, data, technology and analytics ecosystem. Evaluate data platforms, identify opportunities to create new systems and analytics to drive ROI. Formulate findings into client deliverables with analysis and meaningful implications.
- Build a gap analysis that outlines opportunities that exist and recommend a path towards a solution, including continuation of services over time.
- Play an active role in supporting advancement of D&A practice including product, operation and approach.
- Create a presence for Transparent in the marketplace with unique POV’s highlighting the value of our approach to marketing measurement, data strategy, analytics, and marketing technology.
Position Competencies
- Domain Knowledge - Establishes credibility quickly when discussing relevant topics. Increases relevant domain knowledge with minimal guidance and prompting.
- Goal Oriented - Contributes high quality value to the team consistently with minimal direction.
- Client Focus - Serves as are source and coordinates logistics for all deliverables.
- Effective Teams - Demonstrates flexibility, eagerness to learn and genuine desire to contribute towards the team.
- Interpersonal and Political Savvy - Articulates objectives for scheduled activities and strives to achieve desired outcomes directly.
- Project Management - Delivers on expectations and timing with constructive input along the way.
- Professional Development - Demonstrates professionalism and good judgement in all interactions.
Benefits & Perks
- Competitive salary + bonus opportunities
- Health, dental, and vision coverage
- 401k with match