Bessie Lam

Bessie Lam is an accomplished marketing leader with extensive experience in driving strategic marketing initiatives across various industries. Currently serving as the Head of Marketing for TransUnion Canada since July 2025, Bessie is responsible for the full-funnel marketing strategy, focusing on brand awareness and long-term revenue growth. Previously, Bessie held multiple senior roles at BMO, including Managing Director of North American Business Banking, where responsibilities encompassed defining integrated marketing strategies and enhancing customer experiences. Bessie's earlier career includes significant positions at Rogers Communications and the Government of Canada, where strong analytical skills and strategic planning were key. Bessie holds a B.A. in Economics and Statistics from the University of Alberta and a Specialized Honours B.Sc in Actuarial Science and Mathematics for Commerce from York University, among other academic credentials.