Harmon Lyons

Harmon Lyons serves as the VP of Strategy and Market Development at TransUnion since 2024, following a tenure as Chief Business Officer and Board Director at Adelaide. Previously, Harmon was the EVP/GM for Global Data Solutions at Guideline, where leadership included business vision, product strategy, and successful acquisitions such as Standard Media Index. Harmon's foundational experience includes roles at TransUnion as VP/GM of Global Marketing Solutions, Integral Ad Science overseeing revenue for the Americas, and significant leadership positions at Resolution Media, Electronic Arts, Microsoft, and Excite@Home. Harmon holds a degree in Business Administration with a focus on Marketing from Gies College of Business at the University of Illinois Urbana-Champaign.