trbo
Alejandro Guizar is a seasoned professional with extensive experience in client success and account management. Currently serving as a Senior Client Success Manager at trbo since July 2018, Alejandro specializes in optimizing website visitor experiences through behavioral analysis and personalization strategies. Previously, Alejandro worked as a Client Success Manager at intelliAd Media GmbH, focusing on training and optimization strategies for client accounts. Alejandro's career also includes roles in performance marketing, content management, and market research, with a solid educational background featuring a Master's Degree in Consumer Affairs from the Technical University of Munich and a BBA in International Business Management from HAN University of Applied Sciences.
trbo
Trbo is a leading technology provider for dynamic onsite personalization, optimization and testing. With trbo's AI-based platform, website content and offers can be designed individually and inspiringly - in real time, tailored to the needs of customers in their customer journey. A self-learning algorithm analyses user behaviour based on over50 visitor characteristics. This data then allows the targeted delivery of a wide variety of content in the design of the online presence, which demonstrably optimizes the shopping experience of website visitors. Well-known retailers and manufacturers such as Ströer, Telefónica, mydays, Triumph, Vertbaudet and XXXLutz rely on the trbo’s SaaS solution. The Munich-based company was founded in 2013. CEO is Felix Schirl.