trbo
Felix Schirl is an accomplished entrepreneur and technology leader with extensive experience in data analytics and digital marketing. As the CEO and Founder of trbo since January 2016, Felix has developed a platform that empowers teams to enhance customer experiences through real-time data insights. Previously, Felix served as CEO and CTO at trbo, focusing on predictive analytics and user behavior mapping to optimize shopping experiences and boost revenue. Felix also held the role of CEO at FS-CPI UG, providing consulting services in programmatic advertising and big data. Additionally, Felix has significant experience as CIO at intelliAd Media GmbH and in various developmental roles at Lycos Europe and Pangora, contributing to software architecture and management. Felix studied at Technische Hochschule Nürnberg Georg Simon Ohm from 1998 to 2001.
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trbo
Trbo is a leading technology provider for dynamic onsite personalization, optimization and testing. With trbo's AI-based platform, website content and offers can be designed individually and inspiringly - in real time, tailored to the needs of customers in their customer journey. A self-learning algorithm analyses user behaviour based on over50 visitor characteristics. This data then allows the targeted delivery of a wide variety of content in the design of the online presence, which demonstrably optimizes the shopping experience of website visitors. Well-known retailers and manufacturers such as Ströer, Telefónica, mydays, Triumph, Vertbaudet and XXXLutz rely on the trbo’s SaaS solution. The Munich-based company was founded in 2013. CEO is Felix Schirl.