Jose Ignacio Caballero Morales

Jose Ignacio Caballero Morales currently serves as the Country Manager at Tridge, where responsibilities include directing market expansion and sourcing strategies for various agricultural products across several regions, including Colombia, Panama, and South Korea. In addition, Jose actively participates on the Market Advisory Board, contributing to the global penetration strategy for avocados and apples while enhancing market intelligence procedures. Prior experience includes founding and serving as CEO of CACOL S.A.S., where strategic marketing for green coffee was developed, leading to successful negotiations in international markets. Earlier in a role at LEASING BANCOLDEX S.A., Jose provided commercial insights and managed risk assessments for clients. Academic credentials include a Master of Science in Management from Nova School of Business and Economics and a Bachelor of Business Administration from Universidad del Norte.