Bita Popovic

Bita Popovic is a seasoned professional with extensive experience in marketing and customer success, currently serving as the Head of Customer Retention Marketing at Trimble Inc. since September 2016. In this role, Bita leads a global strategy focused on enhancing customer retention through digital initiatives within the Architecture, Engineering, Construction, and Owner Sector. Additionally, Bita serves as a board member of the Trimble Foundation, contributing to philanthropic efforts that support community welfare. Previous positions at Trimble include Global Director of Customer Success and Manager of Sales Development, along with roles at Vianova Systems Sweden AB and Proffice Engineering, showcasing a strong background in sales, marketing, and customer experience. Bita holds a Bachelor of Science degree in Civil Engineering from the University of Borås and has additional educational qualifications from various institutions.