TriNet
Paul Boscacci is an experienced marketing professional with a strong background in brand strategy and creative services. Currently serving as the Director of Brand and Creative at TriNet since February 2018, Paul leads corporate positioning and brand execution for the HR technology leader. Previously, as Senior Director of Creative Services and Marketing Communications at Ellie Mae, Paul orchestrated a significant increase in qualified leads and managed a corporate rebranding initiative. Additional experience includes leadership roles at Replicon, Lyris Technologies, Mindjet, and Primavera Systems, where Paul consistently drove branding and marketing efforts that enhanced market positioning. Paul holds a Bachelor of Arts degree in Mass Communication/Media Studies from the University of South Carolina.
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TriNet
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TriNet provides small and medium size businesses (SMBs) with full-service HR solutions tailored by industry. To free SMBs from HR complexities, TriNet offers access to human capital expertise, benefits, risk mitigation and compliance, payroll and real-time technology. From Main Street to Wall Street, TriNet empowers SMBs to focus on what matters most—growing their business.