Erica Li

Erica Li is an experienced eCommerce Manager currently at Trip.com since 2020, previously holding the same position at Expedia Group from 2019 to 2020. With a robust background in travel rewards, Erica served as Assistant Manager - Travel Rewards at Asia Miles from 2014 to 2019, where significant achievements included a 50% revenue increase through optimization studies and a 100% growth in member usage via targeted marketing strategies. Erica's career began at Lotus Tours Limited as Assistant Travel Supervisor and Travel Executive Trainee from 2011 to 2014, contributing to retail market penetration and business planning. Erica holds a Bachelor Degree in Business Administration with a focus on Operational Management & Information Systems from HKUST Business School, completed in 2011.