Sarah Liu

Sarah Liu is a seasoned marketing professional with extensive experience in digital marketing and performance analytics. Currently serving as a Senior Analyst in Performance Marketing at Tripadvisor since April 2023, Sarah specializes in Meta marketing for hotels and experiences. Previous roles include Digital Marketing Analyst at Pearson, where focus was on clinical assessments, and a UCI Capstone Project involving predictive modeling for customer churn at Ingram Micro. Additional experience encompasses positions such as Online Advertising Specialist at soulpepper, where Sarah managed and optimized campaigns across various digital platforms, and Digital Marketing Specialist at Hot Soup Marketing Group, emphasizing paid media and data visualization. Academic credentials include a Master's Degree in Business Analytics from the University of California, Irvine, along with diplomas in Digital Marketing Communication from UBC Sauder School of Business and a Bachelor's degree in Commerce from the University of Victoria.