Trish McEvoy Beauty
Carla Lessman currently serves as the Sr. Director of Ecommerce & Retailer Dotcom at Trish McEvoy Beauty, a position held since March 2022. Prior to this role, Carla was the Ecommerce Director at BCBGMAXAZRIAGROUP and the Digital Director at HATCHBEAUTY Brands. Previous experience includes serving as the Director of Ecommerce and Sr. Digital Marketing Manager at Stila Cosmetics, as well as the Sr. Marketing & Ecommerce Manager at Bella Dahl. Carla has also held positions such as Online Marketing Supervisor at Forever 21, Online Marketing and Project Manager at Linea Pelle, Marketing Coordinator at Project Global Tradeshow, Marketing & PR Assistant at Babystyle, Inc., and Showroom Assistant at Juicy Couture Showroom.
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Trish McEvoy Beauty
Beauty maven Trish McEvoy revolutionized makeup application in the 1970s with the advent of makeup brushes shaped to simplify and enhance makeup application. With her husband, renowned dermatologist Dr. Ronald Sherman, she opened the doors of the Dr. Ronald Sherman/Trish McEvoy Skin Care Center in New York in 1978 and pioneered the marriage of beauty and science that is now an industry standard. For more than three decades Trish has been committed to the creation of the highest quality products while putting professional makeup application skills in every woman's hands through her unique teaching program. The invention of her iconic Makeup Planner in the early 1990s established Trish's place as the author of makeup organization and functionality. Through countless public appearances Trish and her team have a grassroots, one-woman-at-a-time approach to teaching makeup applications that work and stripping away the inessential clutter from our makeup bags, beauty routines and lives. Providing life-enhancing solutions and portability to women remains Trish's raison d'etre. Her guiding philosophy is that women should be able to maintain a standard of beauty to live their best lives each day and not be obligated to sacrifice their beauty because of the constraints of time, space and the natural changes that occur with age.